About This Campaign
As Californians, we’ve always led the way in protecting our natural environment. Recycling Reimagined is focused on taking small steps today for a cleaner, healthier California. By recycling CRV containers and keeping food waste out of our landfills, we’re ultimately thinking beyond the bin. We are shifting our everyday actions to have a lasting impact.
It’s a shared responsibility that has a big impact. It’s the simple steps we do every day. It’s the California way.
Videos
Explore a collection of campaign videos that share what Recycling Reimagined is all about, like redeeming CRV beverage containers for cash and putting food scraps in the green bin and out of landfills to help California stay clean and green.
Browse our campaign videos:
Creative Assets
Browse our campaign assets for Recycling Reimagined. From approved images for social media to ad creative, these creative assets are available for use in media coverage, presentations, and outreach.
Community Outreach – Events
Explore statewide events and stories showing how Californians are cashing in CRV beverage containers and keeping food scraps out of landfills.
Community Outreach – Event Materials
Review our campaign’s Community Outreach – Event Materials for Recycling Reimagined.
Logos
Download official Recycling Reimagined logos for use in media coverage, partner materials, and outreach efforts. The Recycling Reimagined logo must not be altered or redrawn. Additionally, the logo may not be used to co-brand without permission from CalRecycle.
Influencers
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Media Contact
For more information on Recycling Reimagined, contact CalRecycle, Office of Public Affairs at opa@calrecycle.ca.gov.